Running in the Dark with Katherine George
Running in the Dark is a podcast about business — not running. Hosted by Katherine George, a multi-award-winning social media marketing expert and founder of Oh So Social, this show shines a light on the unseen, unspoken, and often unexpected challenges of running a business. Through honest conversations, expert insights, and stories that go beyond the glossy highlight reels, Running in the Dark explores what it really takes to succeed — and survive — in the world of entrepreneurship. Whether you’re building your first startup, scaling an established brand, or navigating the daily chaos of self-employment, this podcast is your companion for the journey. Because in business, we’re all running in the dark sometimes.
Episodes

Thursday Jun 05, 2025
Thursday Jun 05, 2025
In life and in business a valuable lesson to learn is that, sometimes, people are dicks. It’s not always a fairy tale, and in this episode, Katherine shares her perspective on how to handle the trickier relationships in business.

Thursday May 29, 2025
Thursday May 29, 2025
One little spoken about reality of being an entrepreneur is that, no matter what is going on in your personal life, you still have to show up to work. It seems obvious, but when you’re just starting out in business, the buck stops with you, so what happens if you’re sick? In this episode, Katherine shares what she wishes she’d known from the start.

Thursday May 22, 2025
Thursday May 22, 2025
If you love what you do and you’re fantastic at what you do, for many the natural next step is to specialise and start your own business. In this episode, Katherine shares the realities of turning a job you love into a business and, crucially, how your job will change as your business grows.

Thursday May 15, 2025
Thursday May 15, 2025
The customer is always right... Except for when they’re wrong. But how do you handle this as a business, especially if you offer advice or services? Katherine draws upon her experience in business to share what she does in this situation and how to manage those tricky conversations with clients.

Thursday May 08, 2025
Thursday May 08, 2025
If you’re launching a new business, the one thing you can guarantee is that you’ll be offered a barrage of advice. But not all advice is equal, as Katherine explains. In this episode, she shares the merits of starting small, investing in yourself and scaling up as you grow.

Thursday May 01, 2025
Thursday May 01, 2025
The pressure to achieve that elusive work/life balance is one that all business owners will recognise. In this episode, Katherine shares how she combats this mythical idea with a more realistic work/life integration, and how it doesn’t have to be all work and no play as an entrepreneur.

Thursday Apr 24, 2025
Thursday Apr 24, 2025
Ensuring you are getting paid by clients can become a massive issue for small businesses – it's difficult to maintain positive client relationships when chasing payments. Katherine shares her advice and the key, but very simple tactic that helped her master this problem as a growing business.

Thursday Apr 24, 2025
Thursday Apr 24, 2025
Who is Katherine George, and why has she created the Running in the Dark podcast? Katherine has been an entrepreneur since 2014 and over the years, through the highs and lows, she has learned that running a business is, well, actually really hard. But no-one talks about it. Katherine is here to drop the bravado and will be talking about all of the things you should be told before you start a business, as well as sharing her advice along the way.

Friday Apr 11, 2025



